Lifetime Uniform Standard FW12 Video
Lifetime recently launched a video for their Fall Winter 2012 Uniform Standard. "Shot in the wilderness of British Columbia and Alberta, this video takes an introspective look at a young man's journey through life. It illustrates getting reconnected with nature and the land we all inhabit and those who inhabited it before us." Read More.
"Uniform Standard by Lifetime dances to the beat of it's own drummer. The collection is a youthful self expression, inspired by it's true beginnings and roots. It is through art, skateboarding, snowboarding, music, photography, free thinking and love of life that this picture is painted. It's about living life and getting lost in it. Uniform Standard brings together each individual thread into a fabric that makes up a collective of creative and inspiring thoughts and ideas.
We are a brotherhood of free thinkers, making our way through life together.
We are honoured to collaborate with our narrator Gustave Many Bears from the Aboriginal Friendship Centre in Calgary, Alberta. It meant a lot to us that we had his interest and for that we thank him. We would also like to thank our friends and brothers in the Constantines for the beautiful song "Our Age"."
We are a brotherhood of free thinkers, making our way through life together.
We are honoured to collaborate with our narrator Gustave Many Bears from the Aboriginal Friendship Centre in Calgary, Alberta. It meant a lot to us that we had his interest and for that we thank him. We would also like to thank our friends and brothers in the Constantines for the beautiful song "Our Age"."
