After 21 years of exhausting the possibilities in the niche of street style
which they are known as one of the originators, and in another fell swoop
of instinctive risk,
Freshjive dropped its logo entirely from its product
and marketing. Along with that is a re-invention of the stylistic direction
of the line. But the angst, rebellion, and disillusionment is clearly
present in its graphics: many of which were originally photographed by the
Freshjive design team.
