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Brand Bio: Rhythm



Drawing on influences from the worlds of art, music, lifestyle-past, present and future, the vision was to cater for a more open minded, fashion forward and creative consumer.' Rhythm's founding partners Jamahl Grey and Neal Purchase Jr had 'witnessed the big surf brands become increasingly homogenized in their endless quest for growth and slavery to mainstream tastes and watched these brands lose the vital 'early adopter' segment of the market'. 


'Rhythm brought together a formidable team of creative talents, combining the energy and vision of youth with the wisdom and depth of rock solid industry experience.  The result has been on of the most successful new entrants into the surf market for decades.  But Rhythm is much more than a surf brand, bringing together the sound foundations of function and quality with a bold emphasis on design, art and the creative process.



'As Rhythm launched in Australia on April 25th 2003, surf retail was in a slump and retailers were retreating to the supposed 'safety' of the major brands, meaning less choice and variety in the market and a bunch of surf shops that all looked the same.  Ironic really, as the surf wear slump was largely due to young 'switched on' consumers looking for a point of difference in the increasingly homogenized marketplace. 



By 2005 Rhythm had begun to make solid inroads and many forward thinking retailers were enjoying the buzz and resultant profits generated by offering their customers a creative new option.

By 2005 Rhythm had begun to make solid inroads and many forward thinking retailers were enjoying the buzz and resultant profits generated by offering their customers a creative new option.



Others however, who had grimly stuck with the majors claimed they were enduring their worst summer in 20 years.  Many such outlets vowed to stick with the big brands rather than take a risk, even as racks full of big brand product sat in their shops heavily discounted.
Meanwhile, stores who had taken the leap of faith with Rhythm were dancing to the Sound Of Change......'

Others however, who had grimly stuck with the majors claimed they were enduring their worst summer in 20 years.  Many such outlets vowed to stick with the big brands rather than take a risk, even as racks full of big brand product sat in their shops heavily discounted. Meanwhile, stores who had taken the leap of faith with Rhythm were dancing to the Sound Of Change......'

In Canada contact:

Casey Jones Agency

604 872 5979




 

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