Our business is now growing world wide, the KNOWSHOW is where we were able to debut our line and build a strong core of business in our own back yard.
— Herschel Supply Co-Founder, Lyndon Cormack.


KNOWSHOW is an engaging B2B marketplace where leading lifestyle fashion brands unveil their seasonal products to Canadian retailers. In its 14th year, KNOWSHOW connects hundreds of unique retailers with preeminent and emerging brands in a concentrated showcase of the latest trends, styles, and products.

The 2nd Annual KNOWHOW Conference brings additional value to the KNOWSHOW experience by offering tactical tools for business owners and marketers who are looking to increase sales and customer loyalty.

Whether you are a brand or retailer, KNOWSHOW + KNOWHOW Conference will give you the exposure needed to stay relevant in a highly competitive industry.

Categories found at KNOWSHOW include:

  • Streetwear

  • Surf and Swimwear

  • Women's Fashion

  • Women's Footwear

  • Men's Fashion

  • Outdoor / Camping

  • Athleisure / Yoga

  • Athletic Footwear

  • Children's Clothing & Footwear

  • Footwear

  • Gifts / Homewares

  • Watches

  • Jewelry & Accessories

  • Kids Clothing

  • Kids Footwear

  • Outdoor Footwear

  • Outerwear

  • Sandals

  • Skateboard Footwear

  • Skateboards & Accessories

  • Skis & Accessories

  • Snowboarding & Accessories

  • Winter Sport

  • Surf & Paddleboards

  • Watersport & Accessories

  • Art / Books / Magazines

  • Consumer Electronics



The bi-annual shows attract trend and thought-leaders from around the country that will determine what end consumers will find in coming seasons.

The show's attendees are Canada's tastemakers and have fingers on the pulse of what is happening locally, nationwide and internationally.

Alongside the decision makers on the show floor, the show creates a real time forum for brands to market their next moves to countless fans and followers via multiple social networks.