How do you become a great retailer?

 How do you become a great retailer?

A while ago, a friend I’ve known  over the years in this industry offered up a stark introspection  of his own business (a multi-faceted retail space) that was refreshing to me. He said (paraphrasing)

“We have always been able to position ourselves as a great retailer, based solely on selection. We have been the access point for people to find brands, and now that advantage is gone”.

Go Skate Day

Go Skate Day

Every year on June 21st, skateboarders worldwide roll out en-masse and celebrate Go Skateboarding Day. This year, there are some great activations planned around the country and we wanted to make sure you knew all about what was going down!

8 Brands You Should Check Out at KNOWSHOW


Established in 2003, Wemoto is an independent European streetwear clothier touching people with new ideas and original quality products. Wemoto is grounded in sport and street aesthetics, while being highly wearable and slightly more refined. Producing new designs, unique color palates and unexpected fabrics each season. The result is a range of form-flattering, premium street looks with a youthful aura. 



MyTAGALONGS was founded in 2006 by Nicole Authier with the sole purpose of helping women achieve everyday functionality, in style. Whether you’re a student, a working gal, or a busy mom, we are here with the solution to your everyday problems! MyTAGALONGS believes that lifestyle accessories should save time and organize your everyday on-the-go lives. 


Topo Designs

Topo Designs is rooted in mountain culture and outdoor living, but love exploring cities and world travel. Thye look to proven classics for inspiration, yet take advantage of innovative technologies to ensure a timeless look with modern functionality. They are uncomplicated and utilitarian, but with a sense of design and style through simplicity. Their goal is to not have to choose a single path—they want to live on both sides of the fence, where life is always greener.


BIRDZ Children

A sustainable fashion kids brand for families who like to stay ahead of trends. Let's bring fashion to your daily family life and #dresshappy!

Bright, colorful and vivid - this is how they want your children to be. They are militating for strong colours for girlz and for boyz.



Inspired by iconic musicians, the wanderers and the wild at heart. Flip flops and sandals that take you everywhere from beach to festival—and every windows-down, hair-in-your-face road trip in between. Named after cocktails and rockstars, Malvados sandals are for the life of the party - the badass who are going places and looking good doing it. So what are you waiting for? Pack your bag and take us with you.



Ædelhard is a rugby-inspired performance tailoring apparel brand manufacturing the most comfortable suits in the world. Their pieces are made using high-quality stretch performance fabrics that are comfortable, breathable and durable. Using body mapping expertise, they have developed the best slim fit tailoring for the athletic body. Their designs ensure a comfortable fit and mobility using our technical fabrics.  Ædelhard is a basics line (no seasons) with limited edition capsules to keep the line fresh and exciting. Each of their pieces are designed with specific colours and styles to create a cohesive collection that mix and match with ease. Any combination of top and bottom matches, this makes shopping for men easier than ever before. Ædelhard is a purveyor of performance tailoring for the modern gentleman combining classic tailoring with technical fabrics. Comfort. Style. Performance. A match made in heaven. 


Spy Optic

SPY is an unconventional, fun-loving family of athletes and artists committed to creating exceptional optical products. Established in 1994, they are an independent Southern California- based company. They design products—sunglasses, goggles, and prescription frames—that take style cues from the outdoor sports community they’re engrained in, as well as the lifestyle that surrounds it. 


Furoshiki Shoes

The concept for this type of footwear was derived from the Japanese custom of packaging items by wrapping them in cloth fabric. Furoshiki is the only sole on the market that wraps around the entire foot. Because the upper is constructed with stretch fabric, it will anatomically fit nicely on any foot type and the hook and loop closure system allows for a quick, easy fit. Powered by our revolutionary Vibram soling technology, Furoshiki provides comfort in any environment! It also packs nicely for traveling and each pair comes equipped with its very own traveling case. The ultimate travel footwear companion, offering protection, grip and comfort.


The days are becoming longer, the sun shines brighter and it means the summer edition of KNOWSHOW is approaching quickly. As we’re all about that proper work / life balance, we wanted to share some of the rad activations happening this summer, that will make this one of our best shows yet!


1. Vans Waffle Breakfast

Tuesday, July 9, 2019, 9:00 AM - 10:00 AM

Start your show experience off right at the Vans Waffle Breakfast. Come by the VIP Lounge at 9:00 am on July 9th and grab a hot, delicious waffle, courtesy of our friends at Vans Canada.  Believe us, you'll work better after all your sweet cravings have been satisfied!


2. Toucan Trading / Crows Nest Barbershop Popup

Throughout the show, in the Emerging Brands Marketplace

Toucan Trading and Crows Nest Barbershop have teamed up again this year and will be back at KNOWSHOW showcasing the best in men’s grooming supplies and providing haircuts by donation with proceeds going to Vancouver Children’s Hospital.  In case you feel the need to get your swagger on, or just take a break and kick back in a comfy chair and get pampered - there is always a spot open for you.


3. KNOWSHOW Aprés Party

Tuesday, July 9, 4:00 - 6:00 PM Throughout the show

Catch up with your favourite colleagues and meet new friends over free food and cold beers courtesy of Sneaky Weasel.

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4. éS Game of Skate

Tuesday, July 9, 2019, 4:00 PM - 6:00 PM in the lounge.

Push…snap…flip…catch…land bolts! Back or another year of mind-boggling flatground skateboarding, Timebomb Trading Inc, Canada Skateboard & King Skate present the Original éS Game of Skate 2019. The winner of this special KNOWSHOW edition will win $500 & a trophy!   

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.5. Hair of the Dog @ Superdry

Wednesday, July 10, 2019, 11:00 AM

Nothing starts the day after the night before like a classic (and truly Canadian) Caeser. Superdry is serving up 100 free drinks at their booth at 11:00 AM on Wednesday Morning. Be there on time, as they will surely go quick!

Brand Highlight: Hollow Tree

Hollow Tree 1871 first took root in the remote Forests of British Columbia. Inspired by the majestic Forests of the Pacific Northwest, handcrafted in small batches within the Coastal Mountains of British Columbia.

Learning about trees and loving them they became enchanted with the idea of preserving and sharing scents of the West Coast Wilderness. 

Hollow Tree is about sharing the love and the magic of the Pacific West Coast’s impossible fairy tale Forests with you.


Message From The Founder

It takes a special type of person to venture into retail and brand development, especially in the action sport and lifestyle fashion industry. You need to possess a unique point of view, an entrepreneurial spirit, and a ton of resilience to make it work in an industry that is ever changing due to the nature technology, communication, and a myriad of economic factors. The shops and brands we run are built on a patchwork of systems devised from trial and error, common sense and innovation, and fuelled by the need to make ends meet. It can be a tough road to go alone.

When the KNOWSHOW became part of the Cube Business Media family a few years ago, an exciting opportunity began materializing as we embedded our trade show into a company with an impressive institutional experience in cultivating thought leadership across multiple industries.

Today we're launching this year's expanded KNOWHOW Conference. We're excited to build a space where retailers and brands can come together to share experiences, ideas and tactical actions to help grow in our ever-changing market. I'm excited to be involved with a conference that gives entrepreneurs who often have to go it alone, a venue to learn and grow.

KNOWHOW Conference speakers

KNOWHOW Conference speakers

This year's conference will cover the latest trends in retail, operational best practices, marketing strategies, and will tackle the growing importance of sustainability in the world of lifestyle fashion.
The one thing that remains constant in our business right now is the reality that it is changing. If you are looking for new ideas on how to guide your company through these times, I hope you'll consider joining us this July.

Perry Pugh, KNOWSHOW Founder

Early Bird Gets The Worm. We know because we’ve travelled to the future.

With the early bird registration deadline just one week away, we decided to borrow a time machine from the office next door and take a trip to the future to actually show you WHAT your day will look like with all the awesome perks you get as an Early Bird retailer.

So fasten your seatbelts and enjoy the ride!


DAY 1 - The Conference

"Wow, I don’t think my socks are matching", I thought to myself as I was driving into Vancouver on a sunny Monday morning. This city is as beautiful as they said. I zoned out and was thinking about all the things I was planning to accomplish at the KNOWSHOW in the next two days...But first, hotel check-in and then head over to the KNOWHOW Conference.

Going through the math in my head, I'm mentally counting the amount of chai tea lattes I can have with all the money I saved on hotel and conference tickets. You only live once, right? Convention Centre looks pretty cool and I hope nobody will really notice my socks. I'm grabbing a latte and starting to get excited, Craig efing McMorris is MC'ing this thing, how awesome is this conference going to be?? I glance through the agenda once again, make mental notes about the sessions I'm most excited about and take my seat. Let the show begin.


DAY 2 - The Show

Didn't really expect to have so much fun with these guys from Calgary who I met yesterday at the KNOWHOW Conference. All thanks to my unmatching socks, get the irony. I guess I'm going to Calgary now since they have some very useful contacts I can meet. Not in winter though. I really need a coffee, but I'm late, so no chai lattes for me today. I don't even have time to make sure the sock fiasco doesn't happen again. I just rush to the Vancouver Convention Centre, holding my badge like a medal of honour.


Holly laces, there's a huge line up with people waiting to pick up their badge. I immediately assess the situation (as much as I could after yesterday’s happy hour) and notice a huge advantage of mine: I HAVE A BADGE ALREADY. Oh yeah, this badge was sent to me 2 weeks ago so I don’t have to line up! One quick stop at the VIP retailers lounge to get my free coffee and snacks and I am ready to get this party started.


DAY 3 - The Show

When I mention a party I didn't realize how literal this is going to be. Yeah, the Apres Party was a blast and suffice to say I received lots of compliments on my socks. This proved to be a great ice breaker (lifehack). Although this morning was a tiny bit rough and I am really looking forward to that comfy chair in the retailers VIP lounge. First of all, everything feels better with "VIP" next to it and also all the coffee I can drink (!) which will turn me back into a functioning individual. Ah, the nectar of gods...also free.

I'm opening my laptop and trying to collect my thoughts after yesterday. Mental note: make time to write that order onsite so we get you free shipping. I’m feeling super organized with all my meetings booked ahead of time using the appointment concierge. Pro tip: I could learn more about the Exhibitors ahead of time with the enhanced Exhibitors listing page, so I should give myself a pat on the back for being that organized. I think I deserve a treat for that and a fresh haircut at the Toucan Trading pop-up just might be it.


This is going to be another awesome day at the KNOWSHOW...Oh no, where did I leave my socks yesterday?


Time machines are tricky business and you never know what to expect. But the only thing we're sure of is that Early Bird perks DO make life easier, so don't delay any longer and register today.

Register here.

P.S. If the person reading this recognized yourself in the future, please make sure you have enough matching socks!

9 Emerging Brands at KNOWSHOW Showcase

KNOWSHOW is all about igniting the right connections and providing a playground for different kinds of brands to proudly showcase their product and retailers to discover new awesome labels.

We recognize how hard it can be for an  new brand to gain traction. Spreading the word and opening new wholesale accounts, while working with tight budgets and all of the other hurdles that come with starting something new can be overwhelming.

That's why we created the Emerging Brands Showcase, a dedicated show section where up-and-coming apparel, accessory and countertop goods brands can effortlessly show their products to Canada’s top retail buyers.

Designed specifically to help promote a new wave of Canadian brands, KNOWSHOW is proud to announce 9 of these dynamic  companies that you'll be able to see at the Emerging Brands Showcase this summer.


1. Canvas Candle Co

Located in Port Moody, BC, Canvas Candle Company is proud to provide luxury, 100% soy candles infused with natural and non-toxic fragrance and essential oils.

Find out more about them here.

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2. Hunt of Hounds

This handmade jewellery brand is a creation of Sabrina & Cole Johnson and is based in Canada/Bali simultaneously.

Proud global citizens, they love history, romance, adventure, and magic, and this love is obvious in their creations.

Read more about them here.

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3. Like Grandpa Grooming Products

Serving some serious beard inspo, this local brand's founders were tired of the over the counter products and always getting a poor shave. So they set out to bring a product that would help achieve that perfect shave or beard in an honest, straight forward, simple way.

Read more about them here.

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4. Moxy & Zen

"Humanity’s Most Zen-Inducing Underwear", these babies come with no nonessential costs: all flies, tags, and waistband branding are removed to bring their prices down while focusing on fabric and fit. They're also made from organic bamboo and are perfect for sensitive skin.  Read more about them here.

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5. Saraswati

Canadian designed, semi-precious stone & sterling jewellery to enlighten the spirit. Handcrafted adornment destined to bring purpose and divine sentiment.

Read more about them here.

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6. Slowtide

Elevating a daily essential into a functional piece of art, Slowtide is all about the art of drying off.  Founded in California and Hawaii in 2015 by three friends, who realized that there was no towel that was both exciting and fit their daily needs; so they set out to create one.  Read more about them here.

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7. Toetally Delicious

Dessert-inspired socks? Shut up and take our money!

Once upon a time three childhood friends took everyone’s favourite childhood desserts and combined them with comfortable, colourful socks. With their love for food and knowledge of the fashion industry, the trio would combine their talents to bring the world a high-quality product that is both fun and tasteful.

Read more about them here.

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8. Treeline Collective

Treeline Collective is an indie design brand, for all those wild and hopeful at heart who live an adventurous lifestyle. Earthy, sustainable and filled with soul, it consists of exclusive products designed and made using unique textiles and materials from around the world.

Read more about them here.

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9. Ekumenik Ltd

Ekumenik is a premium menswear lifestyle brand.  It is a fit focused line that uses only the best fabrics available. Each piece of clothing is designed and constructed by the collection of minds and styles that influence its direction.

Read more about them here.

If you want to take part in Emerging Brands Showcase, apply now - limited spots available!

Top 5 KNOWSHOW brands that are making an impact.

In honour of National Earth Day we decided to look into brands that are making an impact right now and are betting high on sustainability.


Brands are starting to make a change and improve their social responsibility component as their #1 priority knowing that consumers are more aware of what is happening in the world. At KNOWSHOW we know that being sustainable does not mean just being "green" it goes beyond that, so having brands that are conscious about materials, their communities and spreading awareness is really important for us as well.


Here are the top 5 responsible brands that will showcase at KNOWSHOW:



1. TenTree: Planting trees, changing lives

This company’s focus is more than just planting trees. They want to help change lives, so they’ve partnered with lots of not-for-profits across the planet. Aiming for global footprint, they’re working closely with those companies to ensure and identify the regions that will benefit the most from planting trees.

Read more about them here.



2. Burton: We’re only as good as the impact we have

This company has been investing to improve the lives of everyone that’s been involved with their products’ creation.

They’re aiming for 100% Fair Labor Association compliance by 2020 so that every person making their products work in safe, healthy, and environmentally friendly conditions.

Read more about it here.



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3. Icebreaker: Sustainability isn’t just a feature of our products, it’s in the values and design of our business.

Icebreaker has maintained its transparency by developing a business based on close, long term relationships. They know exactly where and how their garments are being made.

Read more about it here.



4. BN3TH: We are not perfect but we are trying.

BN3TH strives to innovate every day, constantly looking for better ways to manufacture their products. They try to ensure that every possible action is taken towards having a lesser impact on the environment through the use of materials and methods.

Read more about them here.  



 5. Dakine: Respect the land, sea and the locals.

The land and the sea are more than just their playground. Dakine believes that these places are our sanctuary, where we find escape, freedom, and connection. Respect has always been a core value of this company and they are aiming to have a positive impact on the world by reducing the impact of their product, improving internal processes and helping to build and advocate community.

 Read more here.

We are very proud of the amazing brads we get to work with. Check out our full 2019 Summer Brands List here.



Get your bucket hats & sunnies ready 'cause KNOWSHOW is back!

We're almost old enough to drive as we turn 14 this year and we're here to tell you that our Early Bird Registration is now open!

Cooler than ever, we're connecting hundreds of unique retailers with the coolest brands & new names in a showcase of the latest trends, styles & products.

Don't let the warm weather distract you from our early bird registration launch and all the perks that come with it. We're talking skipping all the lines and feeling like a VIP, exclusive access to the retailer VIP lounge, priority access to discounted hotel rates and discounts for KNOWHOW conference. Speaking of which...

Getting older means getting wiser (or so we heard), and we're bringing you the second edition of our KNOWHOW conference on July 8th. Learn everything you need to know about retail + much more with tactical tools and speakers who know the biz inside'n'out.

So get ready for a HOT summer.

Daily Hive: Canada's premiere lifestyle trade show comes to Vancouver in January

As Seen in the Daily Hive:

Canada's premiere lifestyle trade show comes to Vancouver in January

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Canada’s premiere lifestyle trade show is coming to Vancouver this January.

From Wednesday, January 16 to Friday, January 18, 2019, KNOWSHOW will be making a stop at the Vancouver Convention Centre.

The three-day event is a B2B marketplace where the top names in lifestyle fashion brands unveil their seasonal products to Canadian retailers.


Local entrepreneurs NEED to attend these lunchtime learning sessions in Vancouver!

Local entrepreneurs NEED to attend these lunchtime learning sessions in Vancouver!

The day to day demands of running a brand are expansive, and it can be easy to get into the habit of doing things because they work, not necessarily because they work well. To help navigate your business’s growth, Canada’s premiere lifestyle tradeshow KNOWSHOW is hosting a mini conference that will cover everything from marketing to networking, sales, budgets and technology.


Introducing the 1Rack Market

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New for 2019! The 1Rack Market is a dedicated show section for upcoming clothing labels. An exclusive number of spaces will be made available for approved brands, giving startup labels an opportunity to meet and showcase their innovations to Canada’s best retailers!

To kick off this space, we want YOU to tell us who should be at the show. Nominate your favourite brand today, and they could win a complimentary booth in the 1Rack Market!

Your Name *
Your Name
Brand Contact Person *
Brand Contact Person

KNOWSHOW is back January 16-18!


For the 14th year, KNOWSHOW is back January 16-18 at the Vancouver Convention Centre West Building.

Are you looking for an exciting winter getaway? Look no further than KNOWSHOW! Enjoy the hospitality of Canada’s Premier Lifestyle Tradeshow, and check out the newest gear from your favourite Men’s and Women’s Fashion, Streetwear, Wintersport and Lifestyle Fashion brands. Get inspired by the vibrant city centre, or get lost on one of the local mountains!

Register before December 1st, 2018 and we will mail your badge to you, so you can skip the line-up when you arrive. We’ll also enter you to win a 3 night stay at the Coast Coal Harbour (the official show hotel). Winner will be announced December 4th, 2018.