From t9 to Emoji

The first KNOWSHOW took place from February 12 - 14, 2006. The event came together quickly following the previous spring/summer buying season. In a matter of months, Ben, Nick & I added (what is now known as) a side hustle to our existing roles of selling and making clothes for skate and snowboard shops and the burgeoning cadre of lifestyle boutiques popping up in the pre-recessionary retail landscape of the early '00s.

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Perry Pugh
How do you become a great retailer?

A while ago, a friend I’ve known  over the years in this industry offered up a stark introspection  of his own business (a multi-faceted retail space) that was refreshing to me. He said (paraphrasing)

“We have always been able to position ourselves as a great retailer, based solely on selection. We have been the access point for people to find brands, and now that advantage is gone”.

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Jani Tsui
Go Skate Day

Every year on June 21st, skateboarders worldwide roll out en-masse and celebrate Go Skateboarding Day. This year, there are some great activations planned around the country and we wanted to make sure you knew all about what was going down!

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Jani Tsui
Did you KNOW?

With only 48 hours left for our awesome priority pricing on this year’s KNOWHOW Conference tickets, we thought we would share with you some “factoids” which make our speakers some of the leading experts in their fields ~ and why you don’t want to miss hearing from them on July 8th!

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Jani Tsui
Foundations (or why you never skip leg day)

“Learn to snowboard first. Film second.”

I found this simple advice while reading up on KNOWHOW speaker Spencer Whiting (AKA @Gimbalgod) and it has stuck with me since reading it. The answer was for aspiring follow-cam videographers, but the ethos behind the statement is one as old as time.

Here’s another way of saying it: a house is only as strong as its foundation.

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Jani Tsui