At the 2nd Annual KNOWHOW Conference, brands and retailers engage with industry leaders and subject matter experts to learn about emerging trends and tactical skills needed to navigate the competitive retail landscape. No matter your role or size of your organization, the KNOWHOW Conference will provide fresh ideas and market-tested strategies designed to help your business survive and thrive in a constantly changing consumer marketplace. Early Bird Tickets Start at $199.
KNOWHOW CONFERENCE SPEAKERS
2019 DRAFT AGENDA
SUBJECT TO CHANGE*
REGISTRATION, NETWORKING & LIGHT REFRESHMENTS
THE CHANGING RETAIL LANDSCAPE
PERSONALIZING THE RETAIL EXPERIENCE: UNDERSTANDING & CATERING TO TODAY'S CUSTOMERS
One of the biggest challenges retailers of all sizes face today is delivering an optimal customer experience across in-store, online, mobile & social channels. Learning how to differentiate yourself in creative ways, while building a strong brand connection, means you need to have the tools to help you make data-driven decisions. In this session, you will hear from industry leader Lightspeed, who will share how they continuously improve the retail experience through personalization, loyalty programs and looking at the right numbers.
NETWORKING COFFEE BREAK
A BRAND MARKETERS GUIDE TO SUCCESS
Caring about what you stand for, not just what you look like, is an ethos that many of today’s millennials live by - especially as consumers. Finding one’s tribe by who we identify with is something brands and retailers need to really consider in order to build an emotional connection that will keep them relevant in a hyper-digital age. How is your brand a source of inspiration rather than just a product? How are you keeping your brand promise? This session will share stories and best practices from brand marketers that have experienced both wins and fails in their quest for consumer loyalty.
FIRESIDE CHAT - SOCIAL SELLING AND HOW TO LEVERAGE INFLUENTIAL MARKETING PLATFORMS
Circular Sustainability: A Holistic Approach to building an ethical company
Building and maintaining a sustainable company is more than just about the materials the products you sell are made from. It’s about making ethical choices across your entire organization: product, waste reduction, time and even how and when you communicate to your customers. In this session, you will hear from a remarkable brand on the business case for sustainability
NETWORKING COFFEE BREAK
ZEITGEIST: TRENDSPOTTING FOR RETAILERS IN 2019
As a modern purveyor of lifestyle products, it’s easy to ride the wave of latest trends but what happens when you end up in a sea of sameness? Join us for a conversation on some practical and cost-effective approaches to staying ahead of the curve for your current & future clients and market competitors. Some of the topics covered will include inspiration sources, the era of micro-influence, branding B sides and gathering insights from social arenas.
THE TEAM OF THE FUTURE
Having an A-team can make all the difference in how successful your business can truly become. But first, you have to get the right people on the bus, and then you hope they will stay for the ride. What strategies and tactics are important to recruiting and retaining the workforce of today, tomorrow and into the future? In this session you will hear from retail experts who have hired outside the lines in order to scale operations in a fickle industry.