Vancouver Convention Centre
July 8, 2019

 

No matter your role or size of your organization, the KNOWHOW Conference will provide fresh ideas and market-tested strategies designed to help your business survive and thrive in a constantly changing consumer marketplace.

This conference will give you the tactical tools retail and brand marketers can put to use right away! Whether you are in fashion, lifestyle sports, children’s wear, activewear, sustainable or handcrafted products, the KNOWHOW Conference is the tactical marketing event you don’t want to miss.

 
 
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KNOWHOW CONFERENCE SPEAKERS

Asfand Minhas

Lightspeed

Asfand, a sales engineer with Lightspeed, has been working at the company since 2016. Focused on ensuring that users understand and properly use the system, Asfand has helped hundreds of retailers optimize their business and increase sales.

DID YOU KNOW?

As a sales engineer Asfand has helped hundreds of retailers optimize their business and increase sales.

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Bob Kronbauer

Editor in Chief, Vancouver is Awesome

Bob Kronbauer is the publisher of Vancouver Is Awesome, a mainstream digital publication which receives more than 1.5 million monthly page views. He founded it in 2008 and bootstrapped it for ten years, building up one of the largest social media followings and online audiences in B.C.

DID YOU KNOW?

Bob has worked as a graphic designer for Girl SKateboards, Lakai Footwear and as the Global Artist Mentor for Nike 6.0.

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Christie Lohr

Founder, Style Nine to Five

Christie launched Style Nine to Five in 2010 and has since worked with more than 500 fashion companies. Christie has shared her fashion expertise on CTV Morning Live, The Globe and Mail, FASHION Magazine, Flare Magazine, Montecristo Magazine, and many other newspapers and online publications.

DID YOU KNOW?

Christie will be sharing her expert insights on what makes a successful job candidate - she has the inside scoop from both job seekers and retail employers

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Craig McMorris

X Games Medalist / Olympic Broadcaster / Amateur Tattoo Artist

Veteran of the Canadian snowboard scene after first stepping on a board at the age of 11. One of Canada's top competitive slopestyle snowboarders, has been on the Canadian National Snowboard Team in 2011 and now competes in some of the largest slopestyle events around the world. Craig is a well known broadcast commentator of world class events including the Olympics and the X Games.

DID YOU KNOW?

Not only is Craig snow-savvy, he was able to build a 150k social media audience that helped him coin his name in the community

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David Ian Gray

Principal, Retail Strategist, Insights

David Ian Gray founded DIG360 to help retail and “retail minded” executives. He has built DIG360 as a solid core team with a truly collaborative network of diverse senior talents who share values, ethics and interests. Anticipating the future, David Ian Gray delivers insight, provocative questions, and new metaphors as catalysts for reinvention.

DID YOU KNOW?

David is a recognized expert on shopper trends and retail strategies, he helps organizations become more relevant to the right target audiences and connect deeply to them.

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David Luba

Founder/ VP Sales, tentree

Equipped with a background in business and finance, David complements his entrepreneurial drive with a natural leadership style that empowers the whole team, not just the individual. And it has paid off— the company has come a long way from its origins in the heart of Hawaii. Through his disruptive innovation and skillful command, tentree has established itself as an industry placeholder in sustainable apparel. Since tentree’s beginnings, David’s vision has led his team to flourish and prosper: with over 50 sales representatives in over 800 stores and no signs of slowing down. Even with a mountain of success behind him, and an entire landscape of goals ahead, his work ethic remains simple, “There’s no excuse in waiting. Just wake up and get after it.”

DID YOU KNOW?

David has built tentree into a Certified B Corporation, with a sustainability plan not just for how he manufactures his products but on the legacy he will leave behind. To date David’ company has planted 20 Million trees in over 10 countries.

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Emily Miller Palmquist

Fashion & Trend Consultant

Spanning over two decades, Emily’s career in Fashion is marked with consulting and leadership roles in Creative Direction and Marketing for both independent and global brands.

DID YOU KNOW?

Emily holds a Masters Degree in Fashion Trend Forecasting is currently the Interim Program Director of Fashion at LaSalle College: she has become a known authority on what trends to watch for and how best to adopt them.

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Eric Termuende

Co-Founder, NoW Innovations

Eric Termuende is the co-founder of NoW Innovations, a bestselling author, and an international speaker. His work has been featured in Forbes, CTV, Financial Post, Thrive Global, the Huffington Post, Globe and Mail, and elsewhere. Termuende was recognized as a Top 100 Emerging Innovators under 35 globally by American Express, is a TEDx speaker, and represented Canada at the G20 Summit.

DID YOU KNOW?

Eric advises on future-proofing teams, talent management, and rehumanizing the workplace. His best-selling book, Rethink Work, has become a must-read for today’s leaders and is available on amazon.ca.

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Gimbal God aka Spencer Whiting

Snowboarder / Videographer

Before Spencer became the notorious @gimbalgod, he was a young snowboarder who decided to grab a GoPro and take a crack at capturing what his peers were doing. Soon enough he was filming alongside legends such as Stale Sandbech, Sage Kotsenburg and Torgeir Bergrem

DID YOU KNOW?

Learn how the unique power of video has helped make @GimbalGod a standout marketer, and even get recognized on the slopes before his super pro subjects!

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Glencora Twigg

Fairware

After 10 years as a Canadian National Swim Team Member, Glencora Twigg co-founded twigg&hottie boutique while pursuing her Fashion Design Diploma. Working in partnership with 2 business partners and a whose who list of Canadian design talent, she then co-founded We3 Designs. She is respected as one of the best sustainable fashion brands in the Canadian Made Quality.

DID YOU KNOW?

Glencora is an authority on sustainable product micro and macro trends and shifts, in addition to her entrepreneurial endeavours she has been an instructor with LaSalle College and VCAD

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Michelle Bishop

Owner, Elle’s Closet Boutique

Michelle Bishop is the Owner of Elle’s Closet Boutique and Beauty. Only three months after opening her first retail store (a tiny 300 square foot office space) in Athabasca, the business quickly grew to a 900 square foot space on main street. Five years later Elle’s Closet Boutique includes an even larger space in Athabasca, a second location in Edmonton, and an online store.

DID YOU KNOW?

You will learn how Michelle has built a substantial following of 18,000 followers on Instagram which helped put her shop on the map

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Jessica Thomas Cooke

Partner/Director of Talent, INF Influencer Agency

Jessica co-founded INF, Canada’s first Influencer Agency, in 2014. Since launching, INF has opened offices in Toronto and Vancouver, partnered with A&F Music, as well as signed and collaborated with some of the world’s top Influencers and brands.

DID YOU KNOW?

Jessica’s expertise has helped win market share for brands such as L'Oreal, Shoppers Drug Mart, Marriott Hotels, Smashbox and many more.

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Kenny MacIntyre

Managing Director, The Red Bull 3tyle World DJ Championships

Kenny MacIntyre is the Managing Director of The Red Bull 3tyle World DJ Championships and a partner at the creative agency KMMO. 3Style was a small project local he started when he worked for Red Bull Canada and now this event happens all across the globe where he has produced events in over 40 countries. KMMO is a creative agency that specializes in creating and actualizing content as well as providing engaging consumer experiences for a variety of global brands in the sport, lifestyle, and food and beverage spaces.

DID YOU KNOW?

Started The Red Bull 3tyle World DJ Championships as an underground experiment in 2007 and has grown into the worlds largest DJ competition

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Kyle Parsons

Founder & President, Indosole

Kyle is the Founder and President at Indosole and handles sales worldwide.

DID YOU KNOW?

During his first trip to Bali Kyle purchased a pair of sandals with soles made from motorbike tires. The unique sandals prompted Kyle to learn more about the worldwide tire problem, and he found that over one billion waste tires end up in landfills every year. This made him even more appreciative of the resourcefulness that lead to the creation of his sandals.

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Marie-Philippe Jean

Storyteller and Strategic Consultant

Marie-Philippe Jean is a Montreal-based storyteller and strategic consultant. At age 19, she created a wellness digital brand for women and teenagers which evolved into a social community, two awarded web series and a TV show. In the past years, she contributed to documentaries, web series and magazines as a writer and producer. She's been teaming up with JanSport for three years to create new ways to engage with the brand's Canadian community. She wants to tell stories that matter with great humans and so far, she's been pretty lucky.

DID YOU KNOW?

Marie Philippe is a storytelling wizard with a wellness digital brand behind her back that evolved into a social community, two awarded web series and a TV show. Will teach you how to captivate with the story and turn your community into a big engaged family.

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Matt Corker

CEO & People Consultant, The Corker Collective Inc.

Matt Corker is the CEO of The Corker Co and creator of The Manager Start Line, an online training program designed to take leaders’ people management skills to the next level. Matt has trained individual managers and their teams in organizations including Lululemon Athletica, Google, Kit and Ace, Blackbird Interactive, Nurse Next Door, and the University of British Columbia.

DID YOU KNOW?

Matt’s proven track record has helped many retail brands find the best people and develop and retain the best managers

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Paul Gonzalez

Visual Merchandiser, Vans Canada

Paul Gonzalez was born and raised in Calgary, Alberta where he spent his formative years snowboarding and skateboarding before heading West to Vancouver, BC, where he spent the better part of 10 years working in the action sports industry. Now based in Montreal, Paul works on the marketing team at Vans Canada where his primary focus is brand communications.

Perry Pugh

Founder, KNOWSHOW

For over 20 years, Perry has helped leading brands on their journey from the sample stage through retail to the end consumer. His entrepreneurial career started when he opened a Skateboard shop in 1996. Later on, he learned the distribution side of the business as a rep for brands such as Holden Outerwear, WeSC, Brixton and Globe. With experience on both sides of the industry, he co-founded KNOWSHOW in 2005 with the goal of providing a premier tradeshow experience for retailers and brands in Canada.

DID YOU KNOW?

After starting his first business at age 15, Perry was a runner up for a YTV Achievement awards in back to back years.

Randy Shekler

Randy Sheckler

Director of Product Education, Stance Inc.

Randy, a mechanical engineer was instrumental in building and installing a world class testing laboratory at Stance to ensure that all product exceeds exacting specification requirements for fit, form and function.  Randy’s current role is that of Director of Product Education where he educates all Stance employees, reps and distributors about the technology incorporated into the product.

DID YOU KNOW?

As a young engineer Randy worked as an engineer scientist at Mcdonnell Douglas/Boeing Aircraft.  He also owned and operated a high volume microelectronics manufacturing company that he successfully sold after 20 years of operation.  Randy will be talking about the Stance Technology Franchises incorporated into their premium products.

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Steve Thorp

Co-Founder & Managing Director, Postmark Brewing

Steve began his entrepreneurial career early, founding his first major business at the age of 19 in Vancouver BC while studying business at Capilano University. That business, STA Sales, was a sales and marketing venture in the action sports & lifestyle industry where his passion still lies. Steve operated the business for 7 years selling 12 different brands across Western Canada, brands such as Herschel Supply Co, SPY Optic, New Era, Lifetime Clothing, Vestal Watches, Option Snowboards and many more.

DID YOU KNOW?

Steve is a serial entrepreneur, with deep experience launching brands into highly competitive marketplaces. He continues to build lifestyle brands that stand out in the crowd, such as Postmark Brewing, the Urban Winery and Havana.

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Yomei Kajita

Client Partner, Facebook

Yomei Kajita is a Client Partner at Facebook in the San Francisco office, helping retailers grow their business through Facebook and Instagram advertising for the past 5 years. For the last year he focused on helping disruptive apparel and consumer brands grow on Facebook’s family of app leveraging innovative branding and direct response strategies.

2019 AGENDA

SUBJECT TO CHANGE*

REGISTRATION, NETWORKING & LIGHT REFRESHMENTS

9:30 AM - 10:00 AM

OPENING REMARKS

10:00 AM - 10:05 AM
Craig McMorris

Craig McMorris, MC
World Champion Snowboarder

OPENING KEYNOTE

THE CHANGING RETAIL LANDSCAPE

Market volatility, macro and micro trends, all-things-digital or not? Like all industries, retail is constantly being jarred by successes and failures. Better to be in the know and in front of the curve, than lagging behind or missing it altogether. This session will dive into the trends and metrics that matter for today’s retailer and consumer brand afficianado’s. With David’s deep background in finance, market research, strategic planning and sustainability, he has a proven track record of helping retail-minded executives transition into industry leaders.

10:05 AM - 10:35 AM
David Ian Gray

David Ian Gray
Founder,DIG360

MORNING KEYNOTE

PERSONALIZING THE RETAIL EXPERIENCE: UNDERSTANDING & CATERING TO TODAY'S CUSTOMERS

10:35 AM - 11:05 AM

One of the biggest challenges retailers of all sizes face today is delivering an optimal customer experience across in-store, online, mobile & social channels. Learning how to differentiate yourself in creative ways, while building a strong brand connection, means you need to have the tools to help you make data-driven decisions. In this session, you will hear from industry leader Lightspeed, who will share how they continuously improve the retail experience through personalization, loyalty programs and looking at the right numbers.

Asfand Minhas

Asfand Minhas
Lightspeed

Panel

A BRAND MARKETERS GUIDE TO SUCCESS


Sponsored By
Jansport
11:05 AM - 11:40 PM

Caring about what you stand for, not just what you look like, is an ethos that many of today’s millennials live by - especially as consumers. Finding one’s tribe by who we identify with is something brands and retailers need to really consider in order to build an emotional connection that will keep them relevant in a hyper-digital age. How is your brand a source of inspiration rather than just a product? How are you keeping your brand promise? This session will share stories and best practices from brand marketers that have experienced both wins and fails in their quest for consumer loyalty.

Bob Kronbauer

Bob Kronbauer
Editor in Chief, Vancouver is Awesome

Kenny MacIntyre

Kenny MacIntyre
Managing Director, Red Bull 3tyle World DJ Championships

Steve Thorpe

Steve Thorp
Co-Founder and Managing Director, Postmark Brewing

Marie Philippe Jean

Marie Philippe Jean
Storyteller & Strategic Consultant, JanSport

FIRESIDE CHAT

DIFFERENTIATION BY DESIGN: HOW LEADING BRANDS MANUFACTURE SUCCESS FROM THE FACTORY TO THE SALES FLOOR

11:40 AM - 12:10 PM

This fireside chat will explore how successful brands & retailers leverage technology, innovation, and education to elevate how they market the products they sell.

Randy Shekler

Randy Sheckler
Director of Product Education, Stance

Perry Pugh

Founder
KNOWSHOW

NETWORKING LUNCH 🥪

12:10 PM - 1:00 PM

LUNCH KEYNOTE

FIRESIDE CHAT - SOCIAL SELLING AND HOW TO LEVERAGE INFLUENTIAL MARKETING PLATFORMS


Sponsored By
Vans
1:00 PM - 1:30 PM

Join these industry leaders from Vans and Facebook for an in-depth discussion around the best practices of organic social selling and how to best leverage organic content through Instagram and Facebook advertising.

Paul Gonzalez
Visual Merchandiser, Vans Canada

Yomei Kajiita
Client Partner, Facebook

panel

Circular Sustainability: A Holistic Approach to building an ethical company

1:30 PM - 2:15 PM

Building and maintaining a sustainable company is more than just about the materials the products you sell are made from. It’s about making ethical choices across your entire organization: product, waste reduction, time and even how and when you communicate to your customers. In this session, you will hear from a remarkable brand on the business case for sustainability

Glencora Twigg

Glencora Twigg
Faireware

David Luba

David Luba
Founder & VP Sales, tentree

Kyle Parsons

Kyle Parsons
Founder & President, Indosole

PANEL

THE TEAM OF THE FUTURE

2:15 PM - 2:50 PM

Having an A-team can make all the difference in how successful your business can truly become. But first, you have to get the right people on the bus, and then you hope they will stay for the ride. What strategies and tactics are important to recruiting and retaining the workforce of today, tomorrow and into the future? In this session you will hear from retail experts who have hired outside the lines in order to scale operations in a fickle industry.

Eric Termuende

Eric Termuende
Co-Founder, NoW Innovations

Christie Lohr

Christie Lohr
Founder, Style Nine to Five

Matt Corker

Matt Corker
CEO & People Consultant, The Corker

NETWORKING COFFEE BREAK ☕

2:50 PM - 3:10 PM

PANEL

ZEITGEIST: TRENDSPOTTING FOR RETAILERS IN 2019

3:10 PM - 3:45 PM

As a modern purveyor of lifestyle products, it’s easy to ride the wave of latest trends but what happens when you end up in a sea of sameness? Join us for a conversation on some practical and cost-effective approaches to staying ahead of the curve for your current & future clients and market competitors. Some of the topics covered will include inspiration sources, the era of micro-influence, branding B sides and gathering insights from social arenas.

Emily Miller Palmquist

Emily Miller Palmquist
Fashion & Trend Consultant

Michelle Bishop

Michelle Bishop
Owner, Elle’s Closet Boutique and Beauty

Jessica Thomas Cooke

Jessica Thomas Cooke
Partner/Director of Talent, INF Influencer Agency

Afternoon Keynote

Fireside Chat ~ POV: From Snowboarder to Content Influencer, How Motion Evokes Emotion.


Sponsored By
ebay
3:45 PM - 4:25 PM

Join Craig McMorris as he sits down with @GimbalGod (aka Spencer Whiting) in a conversation about the unique power of video as a tool on social media. Learn about some of Spencer’s most innovative approaches to capturing and sharing content and listen in as the two discuss some memorable experiences in front of and behind his famed GoPro.

Craig McMorris

Craig McMorris
X Games Medalist/ Olympic Broadcaster/ Amateur Tattoo Artist

Spencer Whiting

Spencer Whiting aka Gimbal God

CLOSING REMARKS

4:35 PM - 4:45 PM

HAPPY HOUR 🍻

4:45 PM - 6:00 PM

Nominate or APPLY TO BE a speaker for A FUTURE KNOWHOW CONFERENCE!

THANK YOU TO OUR KNOWHOW CONFERENCE SPONSORS