KS Website Banner (7).png
 

At the 2nd Annual KNOWHOW Conference, brands and retailers engage with industry leaders and subject matter experts to learn about emerging trends and tactical skills needed to navigate the competitive retail landscape. No matter your role or size of your organization, the KNOWHOW Conference will provide fresh ideas and market-tested strategies designed to help your business survive and thrive in a constantly changing consumer marketplace.

 

THANK YOU TO OUR KNOWHOW CONFERENCE SPONSORS


 

Recap Video from KNOWHOW Conference 2018

 

 
Everything is so dynamic and changing constantly. As a brand owner, its hard to stay on top of the trends and everything’s that’s happening, so it’s good to get a perspective from multiple people on what’s going on out there.
-Jason Broz, Owner, FIX Binding Co.

-Jason Broz, Owner, FIX Binding Co.

 

 
Education is everything. Things change very fast in the digital age and we all need to keep on top of the industry and the market and there’s no better way to do that than at the KNOWHOW Conference.
-Emily Miller Palmquist, Director, EMP Creative

-Emily Miller Palmquist, Director, EMP Creative

 

2019 DRAFT AGENDA

SUBJECT TO CHANGE*

REGISTRATION, NETWORKING & LIGHT REFRESHMENTS

9:30 AM

OPENING KEYNOTE

THE CHANGING RETAIL LANDSCAPE

10:00 AM - 10:30 AM

MORNING KEYNOTE

PERSONALIZING THE RETAIL EXPERIENCE: UNDERSTANDING & CATERING TO TODAY'S CUSTOMERS

10:30 AM - 11:00 AM

One of the biggest challenges retailers of all sizes face today is delivering an optimal customer experience across in-store, online, mobile & social channels. Learning how to differentiate your yourself in creative ways, while building a strong brand connection, means you need to have the tools to help you make data driven decisions. In this session you will hear from industry leader Lightspeed, who will share how they continuously improve the retail experience through personalization, loyalty programs and leveraging audience engagement platforms.

NETWORKING COFFEE BREAK

11:00 AM - 11:20 AM

Panel

CHANNELS FOR MODERN MARKETING AND HOW TO REDEFINE YOUR CONTENT STRATEGY

11:20 AM - 12:20 PM

Staying authentic with your style of communication sounds easy: “just be yourself”. However, enabling your brand to take flight, get noticed, and have the desired impact across the myriad of channels you need to be on these days, is a lot harder than we all thought. In this session you will hear from some small but mighty business owners on the essential strategies and tactics they use to keep their marketing mix fresh, creative and inclusive.

NETWORKING LUNCH

12:20 PM - 1:30 PM

LUNCH KEYNOTE

CIRCULAR SUSTAINABILITY: A HOLISTIC APPROACH TO BUILDING AN ETHICAL BRAND

1:00 PM - 1:30 PM

Building and maintaining a sustainable brand is more than just about the materials your products are made from. It’s about making ethical choices across your entire organization: product, waste reduction, time and even how and when you communicate to your customers. In this session, you will hear from a remarkable brand on the business case for sustainability.

INSTAGRAM MARKETING

1:30 PM - 2:00 PM

PANEL

A BRAND MARKETERS GUIDE TO SUCCESS

2:00 PM - 2:30 PM

Caring about what you stand for, not just what you look like, is an ethos that many of today’s millennials live by - especially as consumers. Finding one’s tribe by who we identify with is something brands and retailers need to really consider in order to build an emotional connection that will keep them relevant in a hyper-digital age. How is your brand a source of inspiration rather than just a product? How are you keeping your brand promise? This session will share stories and best practices from brand marketers that have experienced both wins and fails in their quest for consumer loyalty.

NETWORKING COFFEE BREAK

2:50 PM - 3:10 PM

PANEL

ZEITGEIST: TRENDSPOTTING FOR RETAILERS IN 2019

2:50 PM - 3:30 PM

As a modern purveyor of goods & lifestyle products, it’s easy to ride the wave of latest trends but what happens when when you end up in a sea of sameness? Join us for a preview and live conversation on some practical and cost-effective approaches to staying ahead of the curve for your current & future clients and market competitors. Some of the topics covered will include inspiration sources, the era of micro-influence, branding B sides and gathering insights from social arenas.

PANEL

THE TEAM OF THE FUTURE

3:40 PM - 4:10 PM

Having an A-team can make all the difference in how successful your business can truly become. But first, you have to get the right people on the bus, and then you hope they will stay for the ride. What strategies and tactics are important to recruiting and retaining the workforce of today, tomorrow and into the future? In this session you will hear from retail experts who have hired outside the lines in order to scale operations in a fickle industry.

CLOSING KEYNOTE

4:10 PM - 5:00 PM

HAPPY HOUR 🍻

5:00 PM - 5:30 PM

Nominate or APPLY TO BE a speaker for the SUmmer KNOWHOW CONFERENCE!