FEATURING: STEFAN GOULET, Sales Executive, Vans Canada
After 25 years spent running skateboard shops, buying footwear and hardgoods, editing skateboard magazines, managing touring bands, and representing some of the most iconic brands in skateboarding, Stefan holds a uniquely qualified perspective of our industry.
Beginning in 1989 as a partner with SK8 Inc. in Winnipeg, a shop that was a pioneer of skate, music, and streetwear retail in Canada, Stefan spent 10 years running the iconic shop before hitting the road as a tour manager for Propagandhi at the turn of the millennium, before landing in Vancouver as a sales representative with Supra Distribution. In 2006, taking his expanded knowledge of the industry east, he became the editor of SBC Skateboard Magazine.
In 2008, Stefan returned to the prairies, spending time with both The Source in Calgary and Kings in Winnipeg as a buyer and retail/marketing adviser. Currently, Stefan is pushing a decade of sales work with Vans, which began as an independent representative with his own agency in Calgary, and now finds him working in-house for the brand in Vancouver, where he established a Vans office here to serve the BC region.
Stefan’s unique trajectory within the industry has provided him with a variety of perspectives from which to best help retailers navigate the action sports buying world.