At the 2nd Annual KNOWHOW Conference, brands and retailers engage with industry leaders and subject matter experts to learn about emerging trends and tactical skills needed to navigate the competitive retail landscape. No matter your role or size of your organization, the KNOWHOW Conference will provide fresh ideas and market-tested strategies designed to help your business survive and thrive in a constantly changing consumer marketplace.
2019 DRAFT AGENDA
SUBJECT TO CHANGE*
REGISTRATION, NETWORKING & LIGHT REFRESHMENTS
THE CHANGING RETAIL LANDSCAPE
PERSONALIZING THE RETAIL EXPERIENCE: UNDERSTANDING & CATERING TO TODAY'S CUSTOMERS
One of the biggest challenges retailers of all sizes face today is delivering an optimal customer experience across in-store, online, mobile & social channels. Learning how to differentiate your yourself in creative ways, while building a strong brand connection, means you need to have the tools to help you make data driven decisions. In this session you will hear from industry leader Lightspeed, who will share how they continuously improve the retail experience through personalization, loyalty programs and leveraging audience engagement platforms.
NETWORKING COFFEE BREAK
CHANNELS FOR MODERN MARKETING AND HOW TO REDEFINE YOUR CONTENT STRATEGY
Staying authentic with your style of communication sounds easy: “just be yourself”. However, enabling your brand to take flight, get noticed, and have the desired impact across the myriad of channels you need to be on these days, is a lot harder than we all thought. In this session you will hear from some small but mighty business owners on the essential strategies and tactics they use to keep their marketing mix fresh, creative and inclusive.
CIRCULAR SUSTAINABILITY: A HOLISTIC APPROACH TO BUILDING AN ETHICAL BRAND
Building and maintaining a sustainable brand is more than just about the materials your products are made from. It’s about making ethical choices across your entire organization: product, waste reduction, time and even how and when you communicate to your customers. In this session, you will hear from a remarkable brand on the business case for sustainability.
A BRAND MARKETERS GUIDE TO SUCCESS
Caring about what you stand for, not just what you look like, is an ethos that many of today’s millennials live by - especially as consumers. Finding one’s tribe by who we identify with is something brands and retailers need to really consider in order to build an emotional connection that will keep them relevant in a hyper-digital age. How is your brand a source of inspiration rather than just a product? How are you keeping your brand promise? This session will share stories and best practices from brand marketers that have experienced both wins and fails in their quest for consumer loyalty.
NETWORKING COFFEE BREAK
ZEITGEIST: TRENDSPOTTING FOR RETAILERS IN 2019
As a modern purveyor of goods & lifestyle products, it’s easy to ride the wave of latest trends but what happens when when you end up in a sea of sameness? Join us for a preview and live conversation on some practical and cost-effective approaches to staying ahead of the curve for your current & future clients and market competitors. Some of the topics covered will include inspiration sources, the era of micro-influence, branding B sides and gathering insights from social arenas.
THE TEAM OF THE FUTURE
Having an A-team can make all the difference in how successful your business can truly become. But first, you have to get the right people on the bus, and then you hope they will stay for the ride. What strategies and tactics are important to recruiting and retaining the workforce of today, tomorrow and into the future? In this session you will hear from retail experts who have hired outside the lines in order to scale operations in a fickle industry.