Marketing, today and in the next 5 years
Jul
16
1:00 PM13:00

Marketing, today and in the next 5 years

Speaker: Michelle Gault, Head of Product, Herschel Supply   
Since it’s inception in 2010, Herschel Supply Co., has followed a meteoric rise to prominence in the streetwear scene and continues to grow today through rapid expansion into new categories. As Head of Product, Michelle Gault has had a hand in the design, development, and manufacturing of an ever-expanding line of goods. In her keynote, she will discuss how as an industry leader, Herschel Supply Co., is bridging the gap between product and brand, and how they are building impactful marketing programs that will speak to consumers today, tomorrow and in the future.

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Digital Marketing: Where to Start
Jul
16
1:40 PM13:40

Digital Marketing: Where to Start

Speakers: Geordie Flanagan & Alex Chan, Anti Social Solutions
Where and how you invest your effort, and more importantly, your budget, can make or break the success of your digital marketing campaigns. This workshop will help you hone your brand’s voice, prioritize what channels you should focus on, and identify the assets you need to put together for an effective and successful digital marketing strategy.

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Cracking the Instagram Algorithm
Jul
16
2:30 PM14:30

Cracking the Instagram Algorithm

Speaker: Lexie Carbone, Later.com
Still growing at a rapid pace, Instagram sees over 250 Million active users daily and is an essential marketing platform for Retailers and Brands. Since the change over from chronological to an algorithmic timeline, it is becoming increasingly harder for Brands to get in front of their audience. Learn about what you can do to get the most exposure out of your account with tips, tricks and hacks that will increase visibility and engagement in 2018.

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7 Facebook Advertising Tactics Everyone Needs to Know
Jul
16
3:45 PM15:45

7 Facebook Advertising Tactics Everyone Needs to Know

Speaker: Crystal DeCnodder, Partner & VP Digital Marketing at Full Blast Creative
Despite the ability to purchase products online, people still choose to make their way to physical stores, not because they want to “buy stuff,” but because they want an experience they can’t find anywhere else. In fact, the relationship between online marketing and driving foot traffic to your retail location has never been more connected. Join Crystal DeCnodder from Full Blast Creative as she shares Facebook tactics and strategies to help drive more customers to your storefront. 

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Marketing Success through Customer Service
Jul
16
4:30 PM16:30

Marketing Success through Customer Service

Panelists: Stephen Gendron, CEO, NewKnow, Sean Miller, GM, Parkland Mfg., Brian White, VP North American Sales, Nixon. Moderator: Director, EMP Creative, Emily Miller Palmquist
Today’s consumers have countless options in where to spend their dollars and customer service is where brands and shops have to stand out to make an imprint. This fireside chat will look at how leading brands and retailers are creating proactive customer service programs, managing the new reality of public feedback and harnessing tech to ensure that their customers are walking out happy, and coming back soon.

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Jan
20
10:00 AM10:00

THE POLE, presented by FIX Binding Co. & Cypress Mountain

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The Pole, presented by FIX Binding Co and Cypress Mountain Terrain Parks, will be a top to bottom run using pole jams and nothing but pole jams. Open style format with best in categories to win prizing. (most jams jammed, best trick, best line, best crash, most stoke, etc). It will be a run to ourselves a run full of pole jams and wicked good time.

Registration at  10am, Event Starts at Noon. Stay tuned for updates and sneak peeks of the event build.

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Jan
18
9:00 PM21:00

An Exclusive Screening of OBEY GIANT, a James Moll Film

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Timebomb TradingKnowshow & OBEY Clothing present...

An exclusive screening of OBEY GIANT a James Moll Film
Doors 9pm, Starts sharp at 9:30pm


FREE w/ KNOWSHOW badge or get on the list at jacinta@timebombtrading.com 


Obey Giant is an American documentary film that premiered on Hulu on November 11, 2017. Directed and produced by James Moll, it explores the life and career of street artist and graphic designer Shepard Fairey. The film covers "Fairey's life from his beginning doodles to his iconic "Hope" poster for the Obama campaign and Obey campaigns."

The documentary follows "the life and work of artist Shepard Fairey, going deep into the world of street art and its role in politics and pop culture. Obey Giant follows Fairey’s rise from his roots in punk rock and skateboarding, to his role as one of the most well-known and influential street artists in the world - through his iconic Obama "HOPE" poster and the controversy that surrounds it."

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Jan
18
6:00 PM18:00

KNOWSHOW Ride Night

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Timebomb Trading and Mt Seymour will be hosting a free ride night, on Thursday, January 18th from 5pm-9pm. Simply show your Knowshow pass at the ticket desk and receive a free lift ticket. 

Presented by Timebomb Trading, Mt Seymour Dragon Alliance ThirtyTwoStance Dinosaurs Will Die Snowboards SALMON ARMS UnionbindingJones Cariboo Brewing and Sandboxland 

Flyer photo - Brendan Keenan up at Seymour, shot by @ECSPHOTO


NEED A RIDE? The Team @ Ultimate Distribution are offering a free shuttle from KNOWSHOW to Mt. Seymour. Book your spot now at info@ultimatedistro.com

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Jan
18
2:00 PM14:00

KNOWMORE Tactical Session- Harnessing Creativity: A Content Creation Workshop

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Harnessing Creativity: A Content Creation Workshop

In this follow-up workshop, Geordie Flanaga and Alex Chan from AntiSocial Media Solutions will get into the nitty-gritty of a creative digital marketing plan with you. This will cover videography, photography, brand voice, testimonials, content marketing, social media and more. Together we'll have a brainstorm session using our clients and your brand as examples. We’ll also include a case study and a workbook for your own notes (and a prize for our favourite brainstorm marketing concepts).

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Jan
18
12:00 PM12:00

KNOWMore Tactical Session: Retailing for Tomorrow Local efforts for a global good

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Retailing for Tomorrow: Local efforts for a Global Good

Sustainability and business ethics are important topics in the world of fashion, but can often seem too complex for a small business to affect. Join us for a conversation about small steps we can can create large changes in how our industry thinks, works and the footprint it leaves behind.

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Jan
18
10:00 AM10:00

KNOWMore Keynote Presentation: Project Whiteroom- Behind the Scenes of Step On

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PRESENTED BY BURTON SNOWBOARDS:

PROJECT WHITEROOM- Behind the Scenes of Step On

From the beginning Step On has been approached in new innovative ways throughout the entire development cycle from R&D to market launch.  Chris’ s presentation will walk through the initial origins of the Step On Project, the innovation process, The testing and validation of Step On and the launch and distribution.  The emphasis will be on the development process but we will also highlight the current product and its functionality.

Chris is the Director of Product Management at Burton Snowboards. Click to read more about Chris.

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Jan
17
to Jan 18

LANDLINE. Vans' first global snowboarding film

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Vans is proud to announce the brand’s first-ever full-length snowboard film, LANDLINE.  Shot primarily on Kodak 16mm film, LANDLINE. conveys a raw, behind the lens perspective of the Vans snowboard team as they travel the globe showcasing their creative talents and eclectic personalities. Featuring full parts from some of the most popular names in modern day snowboarding, from seasoned pros, rising stars, and bona fide pioneers of the sport, LANDLINE. embodies the true spirit and culture of snowboarding today.

LANDLINE. director Tanner Pendleton unravels more than two years of filming with the Vans Snow team in iconic snow locations such as Bulgaria, Russia and Canada. 

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Jan
17
2:00 PM14:00

KNOWMore Tactical Session: Understanding Digital Product Life Cycle

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Understanding Digital Product Life Cycle

The technology sector has been the fastest growing industry in BC over the past decade. From product management and user experience design, to everything data, join us January 17th to dive into the full digital product lifecycle where we'll discuss upcoming market trends and the most in-demand skills in Vancouver.

Whether you’re looking for a promotion, or to stay up to date in the market, this session is ideal for those looking to level up specific digital skills and for anyone interested working alongside the tech sector. Click to read more about Kyle.

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Jan
17
12:00 PM12:00

KNOWMore Tactical Session- Effective Marketing: Finding the Right Strategies

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Effective Marketing: Finding the Right Strategies

Today's market for fashion brands and retailers has unlimited marketing options and competition. To succeed, you have to know your brand and ensure your customers do too. No matter where you're at, we'll guide you through the digital marketing basics to help you succeed. Here we’ll also have time to answer your burning marketing and branding questions.

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Jan
17
10:00 AM10:00

KNOWMore Keynote Series: The Economy and Your Business Model

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The Economy and Your Business Model: What’s the Connection and What to Do About It?
 

You’ve never seen anything like this economic and social environment before. None of us have. It’s all way too weird and, whatever it is, it’s happening way faster than we’re used to- though it has happened before. “Predicting is hard. Especially about the future.” I think Yogi was right. What are these conditions and how do you position yourself to survive them? They are not what you hear in the mainstream media and on the nightly news. Let’s get some uncomfortable truths on the table and talk about what we can do. Read more about Jeff.

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Jul
13
6:30 PM18:30

ALPHA Industries Official Launch Party

Come through for the Alpha Industries Offical Launch Party

Join us as Alpha Industries takes flight in Canada, Preview the Fall/Winter 2017 Collection and explore our heritage of producing iconic styles such as the MA-1, M-65, N-3B for the U.S Military.

Thursday, July 13/2017
Vancouver Urban Winery
397 Alexander Street
Vancouver, BC
6:30pm- 10:30pm
Music by Sincerely Hana & guests

FREE entry w/ KNOWSHOW badges or MEDIA RSVP to jacinta@timebombtrading.com 

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Jul
13
10:00 AM10:00

KNOWMore Keynote Series: Retail to Scale w/ Emily Miller Palmquist

Retail is in revolution with online increasing, bricks and mortar facing new challenges and department stores and chain businesses clamouring to reinvent or reposition. The question on everyone’s mind is what are the concepts that matter most right now and how can I work them into my business? Join Emily for a presentation on the future of retail for 2018 and beyond.

Emily Miller Palmquist is the founder of EMP Creative, Canada’s only independent trend forecasting agency. Representing top global and online publications of futures studies for the interior and fashion industries, she believes that investing in intel yields high stake rewards for individuals, brands and business alike. For nearly two decades, she has worked across North America and Europe as a Designer, Creative Director, Educator and Stylist. She holds an MA in Fashion Trend Forecasting from esteemed Institute, Polimoda in Florence Italy and is currently based in Toronto, Ontario.

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Jul
12
12:00 PM12:00

KNOWMore Tactical Session: eCommerce 101 w/ Brian Jenkinson

The world of retail is rapidly changing. E-commerce is growing every year and shows no signs of slowing down. Digital technology has allowed consumers to easily access information on the go and Brick and mortar stores must stay on top of the eCommerce trends in order to stay ahead of the competition. This panel will dive into reasons that retailers have expanded their operation to the online space, their biggest hurdles in the development stage and how they manage the day to day challenges, now that their online sites are live.

With over 20 years in the fashion industry, Brian Jenkinson from CUT & SHOW has experience in Sales, Operations and eCommerce. In the eCommerce 101 session, Brian will talk Adele and Brendan that have built and maintain their own eCommerce sites. Brian will chat with them about some of the obstacles and successes faced in the online landscape.

Adele Tetangco is a veteran of the boutique fashion industry with 12+ years of experience in sales and marketing. She was instrumental in developing new sales channels for a local independent designer and boutiques. As a consultant working with boutiques and emerging labels, Adele recognized the struggles of running an independent fashion and the need for a new platform to move inventory and improve cash flow. She is driven by a desire to provide better access to hard-to-find emerging contemporary designers for consumers who, like herself, love to shop independent boutiques.

Brendan Bennett is a creative working in the digital realm, specifically as the ecommerce and social media manager for Still Life Creative in Victoria, BC. With 15 years industry experience, he has worked extensively with local independent stores as well as globally recognized brands. Starting with Still Life in early 2016, he came on to build the ecommerce aspect of the business and has taken it from a small component to an integral aspect of the business and it's growth. In his down time he enjoys photography, art, design, cycling and exploring the Pacific Northwest.

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Jul
12
10:00 AM10:00

KNOWMore Keynote Series: Uncovering Retail's New Equity w/ Shawna Olsten

In a day where e-commerce is referred to as the Armageddon of brick and mortar retail, the shop experience has become an essential part of building lasting customer relationships. Traditional retail spaces are no longer being treated as just a place to sell a product. The brick-and-mortar experience is transforming into a cultural hot spot for building authentic connections and community.

Shawna has an extensive brand leadership background in the apparel industry. She cut her teeth working with action sports at Quiksilver Inc., where she led the marketing team for Quiksilver, Roxy and DC Shoes as the Canadian Marketing Director and oversaw programs that secured $120 million+ in sales in her region. 

After nine years with Quiksilver, Shawna was hired by Native Shoes to help with their international launch as Global Marketing Director. Within two years, the brand grew its distribution to 45 countries. In 2014, Shawna was promoted to VP of Global Brand where she led the execution of the “Future Classics” and “Keep it Lite” brand visions. During her five-year tenure she introduced notable collaborations with Marc Jacobs, Comme des Garçons and Pleats Please Issey Miyake. She also headed the introduction of a new product category led by the Apollo Moc, and as a result Native Shoes was named one of the top footwear brands to watch in 2015 by Hypebeast.

Most recently Shawna joined Kit and Ace as the International Market Director for North America and was promoted to VP of Brand in September 2016. At Kit and Ace, she managed the Global Brand Team, where she oversaw brand strategy and lead product and community storytelling.

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Jun
29
10:00 AM10:00

KNOWMore Tactical Session: Social Media 101 for Businesses w/ Elle Bulger

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In this interactive, round-table discussion, learn how social media is playing a (vital!) role in the buying cycle, and how retailers of every size are effectively connecting with their audiences online. Attendees will leave with practical tips on how to improve their social games so they can #reachpeople more effectively.

Elle Bulger is the Director of Client Success of Pinch Social, a boutique social media, content and digital marketing agency located in the heart of Toronto. Pinch Social is all about helping organizations reach people authentically through effective online strategies. 

Elle studied philosophy at The University of King’s College for 2 years then transferred to the Ivey Business School at Western for her final 2 years - she graduated with a business degree (HBA) in 2013. At age 15, Elle founded her own jewelry business, Elysia Designs, which she operated and grew across Canada for 8 years. This venture gave her first-hand entrepreneurial experience. Elle has gained valuable skills through working at the head office of some of Toronto’s top apparel companies including product design at Joe Fresh and marketing at Canada Goose and McGregor Socks. Elle works on a number of side projects including social media consulting for public figure, Bruce Croxon, Advisory for Start-up Fashion Week and mental health advocacy on behalf of the Canadian Mental Health Association.

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Jun
28
6:30 PM18:30

Official After Party: OVERBOARD Boat Cruise

ALL ABOARD!!!

There is nothing like a warm summer night on the water. Help us celebrate the first Toronto KNOWSHOW in style with an evening cruise on Lake Ontario. Tickets will include food and beer compliments of our friends at Pabst Blue Ribbon.

Don't miss the party of the summer! Tickets are $20. Exhibitors will receive two complimentary tickets per paid 10x10 space.

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Jun
28
to Jun 29

KNOWMore Keynote Series: Retail to Scale w/ Emily Miller Palmquist

Retail is in revolution with online increasing, bricks and mortar facing new challenges and department stores and chain businesses clamouring to reinvent or reposition.The question on everyone’s mind is what are the concepts that matter most right now and how can I work them into my business?  Join Emily for a presentation on the future of retail for 2018 and beyond.

Emily Miller Palmquist is the founder of EMP Creative, Canada’s only independent trend forecasting agency. Representing top global and online publications of futures studies for the interior and fashion industries, she believes that investing in intel yields high stake rewards for individuals, brands and business alike. For nearly two decades, she has worked across North America and Europe as a Designer, Creative Director, Educator and Stylist. She holds an MA in Fashion Trend Forecasting from esteemed Institute, Polimoda in Florence Italy and is currently based in Toronto, Ontario.

Emily will be speaking on both Wednesday and Thursday. RSVP now to save your spot!

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Jun
28
10:00 AM10:00

KNOWMore Tactical Session: 30-Minute Tradeshow Buying Session w/ Jennifer Pilkington

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What do you need to set your business up for a successful KNOWSHOW? This 30-minute session will review essential tools for approaching a tradeshow strategically. Maximize opportunity, grow your business, and increase productivity while you are here. Presentation participants will walk away with focus, a plan, and resources for working tradeshows effectively.

Jennifer Pilkington is an industry performance coach and founder of RETAIL ASSEMBLY, the training and development agency. Balancing a customer focus, creative ideas, and commerce, the agency delivers business sessions to fashion and lifestyle professionals. For 15 years, Jennifer has worked with the globe’s best brands and retailers: the first ten buying for Holt Renfrew and Aritzia; and the last 5 in performance development for organizations like Toms and LV.
Retail-assembly.org | @RetailAssembly

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