In this interactive, round-table discussion, learn how social media is playing a (vital!) role in the buying cycle, and how retailers of every size are effectively connecting with their audiences online. Attendees will leave with practical tips on how to improve their social games so they can #reachpeople more effectively.
Elle Bulger is the Director of Client Success of Pinch Social, a boutique social media, content and digital marketing agency located in the heart of Toronto. Pinch Social is all about helping organizations reach people authentically through effective online strategies.
Elle studied philosophy at The University of King’s College for 2 years then transferred to the Ivey Business School at Western for her final 2 years - she graduated with a business degree (HBA) in 2013. At age 15, Elle founded her own jewelry business, Elysia Designs, which she operated and grew across Canada for 8 years. This venture gave her first-hand entrepreneurial experience. Elle has gained valuable skills through working at the head office of some of Toronto’s top apparel companies including product design at Joe Fresh and marketing at Canada Goose and McGregor Socks. Elle works on a number of side projects including social media consulting for public figure, Bruce Croxon, Advisory for Start-up Fashion Week and mental health advocacy on behalf of the Canadian Mental Health Association.