Proof was founded in 2010 by 3 brothers in Idaho, but its roots can be traced back to 1954 when their grandfather, Bud Dame, started a sawmill. The brothers grew up with sawdust in their veins working in the family mill and exploring the Idaho outdoors. The idea to start the brand surfaced in 2010 when founder, Brooks, was trying to create a bamboo ski pole in his garage. The ski pole was a failure, but it planted the seed that would eventually morph into Proof.
Proof Eyewear will be showing at KNOWSHOW Vancouver.