Men will Moroc’N’Roll for the new flip-flop line debuting at Swim Collective
VANCOUVER, BRITISH COLUMBIA (June 2017) – MALVADOS Lifestyle Inc., a fashion-forward, casual footwear brand, is excited to announce the launch of its first-ever men’s collection for Spring 2018. The men’s footwear line will join the brand’s already successful women’s counterpart, and will make its debut at Swim Collective in Huntington Beach, Calif. on July 11.
“Coming off of a prosperous first year with MALVADOS women’s, our retailers encouraged us to grow our offerings to men’s,” said Jennifer Rainnie, MALVADOS co-founder and creative director. “We thought this would be the perfect addition because behind every great woman, there might be a man, and he needs flip-flops too.”
Spring 2018 calls forth the theme of Moroc’N’Roll, expanding on inspiration from the Far East and the desert gypset, and will feature two men’s styles – JACK and PLAYA, which will be offered in earthy, natural hues such as asphalt, marine, slate, cargo and desert – along with six women’s styles.
Spring 2018 will feature a men’s version of the popular women’s PLAYA, a one-piece molded EVA with toe pillow, designed for extra cushioned comfort and support, and a diamond textured foot-bed, offered for breathability and traction. The men’s PLAYA will be offered in five neutral colors. The JACK style will be offered in three earthy tones and will feature a high-quality suede leather strap and foot-bed, with a comfortable rubber EVA sponge outsole.
The MALVADOS men’s collection will retail for $23 to $50 USD and will be available online and in stores on December 1. For more information, please visit, http://www.malvados.com/ or follow @malvados on Instagram.
Inspired by iconic musicians, wanderers, and the wild at heart, Jennifer Rainnie and Baseer Khudayar founded lifestyle footwear brand, MALVADOS in 2016. Based in Vancouver, British Columbia, the brand’s mission is to offer comfortable and affordable flip-flops and sandals that can take you from the beach to the festival, and every windows-down, hair-in-your-face road trip in between. Styles are named after cocktails and rock stars, providing stylish footwear for the life of the party and badass men and women who are looking to go places outside of their comfort zone. So what are you waiting for? Pack your bag and take MALVADOS with you.